People go online for a variety of reasons, including entertainment and socializing. But the Internet is also used to find information and learn new things.
Great information and instruction have created a great opportunity for you to get paid for your knowledge. While some people have done this by creating a blog or writing books, an online course is another method of selling what you know. Online learning is expected to reach more than $240 billion by 2021.
Many people don’t think they know enough about a topic to teach it, but the truth is, you don’t have to be an expert to create and sell an online course. You simply need to know more than most.
The topics you can cover are vast including art or photography, personal development, music, gardening, cooking, marketing, technology, language, and more. Many people have made thousands of dollars a month with online courses teaching things like guitar, how to use specific software, or how to bake bread.
Pros
Several new online course platforms are available to make setting up and selling your course easier than ever. Additionally, due to continually advancing technology, many of the tools and equipment needed to create a course are very simple to use, with professional-quality results.
You can create courses to sell as an addition to your existing business. For example, if you’re a blogger, you can offer a course that delves deeper into something specific in your blog's topic area. If you offer a service, you can design and offer an online course for people who would rather learn and do the work on their own instead of hiring you.
Creating and selling online courses can offer you passive income stream. You only have to create a course once, and then you can sell it over and over. Additionally, because your course is online, you can have students from all over the world, in any time zone, without any additional effort.
One of the creative ways to use an online course for marketing purposes is to use it as part of a funnel system to lead students to your coaching program or other services. You can give them a small amount of information or teach them a basic-level service, and then direct them to your other paid offerings if they want more of what you have to offer.
Cons
Quality online courses usually offer students a variety of content delivery methods such as text and video, which can take time to create. Users expect to be able to have the course in a format to access on their phone or laptop, with video and audio files so they can watch or listen on their daily commute, for example.
When designing your online course, you'll need to choose an online service to host your finished product. This could be your own website, or it could be a hosted service such as Udemy. Keep in mind that if you choose Udemy or a similar site, you don’t “own” the market or the platform, Udemy does.
Like all other money-making ventures, your success depends on the need or desire for your course, and your ability to attract your target market. It's worth putting the time into keyword and trend research to focus on what's trending now and what people want to buy.
How to Create an Online Course
If you’re ready to delve into the world of online teaching, follow the steps below.
1. Choose a Course Topic
Make a list of things you know about. Perhaps it’s something your friends and family ask you for help on. Maybe it’s a skill related to your job (i.e., how to use Evernote or how to be productive working at home). Do you have a hobby you can teach others about, such as watercolor painting for beginners or how to lower your score in golf?
2. Do market research
You don’t want to spend a lot of time creating a course that no one will buy. Many people might want to know about your topic, but the question is; are they willing to pay to learn it? Before you invest time in your course, research who the best buyer for it would be, and whether or not they’re ready, willing, and able to buy it.
3. Outline Your Course
If you’ve determined there is a market willing to buy your course, the next step is in determining what you’ll put in the course. By the nature of a course, the content you provide should go deep into the topic and cover all important aspects. A course isn’t like a blog post, which often just skims the surface.
To help organize your course, think in terms of modules and lessons. A module would be the overall subtopic, with the lessons providing the details of that subject. For example, if you have a course on starting a home business, you might have a module on business plans.
4. Decide the Best Methods to Deliver Your Lessons
There is an expectation that online courses will offer a variety of teaching methods, such as text, video, worksheets, checklists, infographics, audio, and anything else that delivers information.
The trick is in determining what format is best for what you’re trying to teach. In some cases, you might offer two methods for one lesson. For example, if you were teaching a course on how to use Quickbooks, you might have both a step-by-step text instruction and a video tutorial on how to install and set up the software.
5. Create Your Lessons
It is the most time-consuming aspect of creating an online course. Consider creating a logo or a color theme that appears in all lesson content. Proofread your text lessons and watch your videos to make sure there are no errors or glitches.
6. Determine How You’ll Sell Your Lesson
For the most control, create a website to host and deliver your lesson. There are membership site scripts and WordPress plugins that can help you set up a system for selling and delivering your course.
For faster, less technical effort, you can use an online course service, such as udemy or skillshare. Pay from these sites varies. For example, Udemy’s instructor pay depends on how the sale was generated (through its marketplace, an affiliate, or directly from you).
The benefit to these resources is that you simply upload your course and the sites take care of selling it to their members/market, including payment processing. The downside is that they own the market and platform. Plus, you’re competing with other course providers, which can mean the need to reduce the price of your course to compete.
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7. Load Your Course Online
Once you’ve picked your platform, upload your course. If the platform allows you to customize your course, such as adding a logo or color scheme, add them. It will help you create your unique brand.
8. Market Your Course
Regardless of your platform, you need to promote your course. Even using a service like Udemy, in which students can find you by perusing the Udemy marketplace, you want to do your own marketing.
Start by creating a market place that includes who your market is, where you can find them, and how you can entice them to check out your course. Great course marketing options include social such as Facebook ads and article marketing.
9. Keep Your Course Information Up-to-Date
Every few months or so, check that your course information is current and relevant. Outdated information doesn’t help your students and can lead to bad reviews. Don’t forget to check and fix any broken links to resources.
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