1. Run Google Adsense
The other way of using Google Adsense is to run your own ads on the Google Adsense network to pull targeted traffic to your website. Ad content will pull potential clients to your website. You can then monetize the traffic and earn money. You need an initial investment to run ads campaign.
Running Adsense requires expertise and investment which should justify the return on investment (ROI) obtained from pulling and monetizing traffic. Go for this option, when you have the confidence to monetize your website through affiliate marketing or selling your own products. In order to run ads on different websites, you can also pick and add the site to your sites list in an AdSense account.
You can use audience targeting tools like Facebook ads (data from page insights) & google ads (data from Google analytics demographics) to choose topics, interest categories, age, and gender to whom your ads will be shown or contextual targeting where you pick keywords and Google does the rest. Once done, you need to bid for CPC (cost per click) for the targeted keywords. If you target high competitive words then CPC would go high. Because many people bid for those keywords.
2. Youtube Adsense
Youtube was bought by Google in 2006 and now operates as one of Google’s subsidiaries.
Like Google Adsense, Youtube Adsense also works on similar lines. You create your own channel and then start publishing unique videos. The Ads can be placed by linking your Youtube channel to the AdSense account so that you can monetize the videos.
My Cashoverflow Youtube Channel got monetization approval from Youtube and that too in just seven days after completing the eligibility criteria.
3. Participate in Google Surveys
Google surveys can be taken from Google’s opinion rewards app created by the Google Surveys team. However, the survey does not earn you huge money. In fact, it ranges from Rs. 3 to Rs. 20 per opinion. You can download the Google opinion reward app from google play store. Then you need to take surveys and give your opinion. For each opinion, you win Google Play credits which can be used to purchase Apps, Books, Online Music, and Games from Play Store.
You can improve your chances of getting surveys by
- Opening up the app every day
- Keeping your mobile’s GPRS on
- Sharing location history
- Traveling a lot
- Being honest and paying attention while taking a survey
4. Start Blog and Drive Organic Traffic (SEO)
Google has the potential to send millions of organic traffic to your blog through SEO if you have meaningful and quality content. SEO (Search Engine Optimization) is the way to optimize content so that the content can be discovered easily by Google organic search.
The SEO practices help Google’s search algorithm understand what the content is all about so that Google can show the content to relevant readers. You can start earning by setting up a blog and driving organic traffic to the blog through proper SEO. You can monetize your blog later in different ways like affiliate marketing, Ad-sense, and offering your products and services.
Getting organic traffic from Google is always beneficial as the audience have intent and the search matches with what exactly they are looking for. Which is helpful when it comes to generating income from advertisements and affiliate programs.
Even advertisers from brands look for the blog, which pulls organic traffic from search engines.
5. Work as Search Engine Evaluator
You can earn money online working as a search engine evaluator. Google terms the position as “Ads quality rater” and it is one of the few online job opportunities with Google. The work involves examining and analyzing advertising content, images, and text and then give feedback on specific aspects of the ads.
Evaluators provide feedback to ensure that the search results are relevant, comprehensive, timely, are spam-free, and accurate to the searcher’s intent. In short, they act as a human check to improve the complicated search engine algorithm.
6. Sell Books on Google Play Store
You can earn by publishing a book on Google Play through Books Partner Centre. Google Play helps you reach one billion+ android users spread over 50 countries and multiple platforms to promote your book.
If you have an existing ebook or planning to write a new book then you should definitely list it on Google Play. Google doesn’t even ask for exclusive rights to sell digital editions of your books. You do not even require ISBN at the start.
7. Run Youtube Adsense
Just like Google Adsense, you can run Youtube Adsense to pull traffic to your Youtube channel. You can attract viewers from different channels with AdWords Placement Targeting.
You can start by doing your own subscriber research to understand what channels and content creators your target audience subscribe to. Next, you need to link your Youtube channel to Adwords account, create an Ad, set a budget, and target the desired audience.
The ads can be
- In-stream advertisements that appear before or after the video
- In-display ads that appear alongside a video or on the Youtube search results page.
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